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The Regenerative Marketing Academy
Build your online presence, connect with clients, and care for your own needs online.
GET ACCESSMarketing that does more good in the world
Does this sound like you?
As psychologists or therapists, we tend to find social media and marketing mystifying, exhausting and emotionally triggering.
Commercial marketing and social media strategies are often based on triggering client's fears and this doesn't align well with our professional values.
We designed a regenerative marketing approach that's aligned with psychology practices and helps you build connection and community with clients.
THAT'S WHAT INSPIRED US TO BUILD THIS PROGRAMME
What is Regenerative Marketing?
For psychologists and therapists, it is hard to engage on social media and in your practice marketing using conventional marketing tactics.
The common tricks of the marketing trade (scarcity, urgency, etc.) don't serve our professional values.
We developed a framework that helps you create content that respects clients as whole people rather than triggering their psychological insecurities to get them to buy.
This is the framework that underpins The Regenerative Marketing Academy.
Learn more through a free masterclassHere's what we'll cover
MASTERCLASS 1:
DISCOVER YOUR PSYCHOLOGY PRACTCE NICHE
Story-based, rather than avatar-based, niching empowers us to flow with the development of our practices and to grow over time in a way that supports the people with whom we love to work.
MASTERCLASS 2:
PSYCHOLOGICALLY ALIGNED SOCIAL MEDIA AND MARKETING
Our Regenerative Marketing framework combines marketing and psychological theory, helping us feel more confident building our online presence in a way that feels aligned with our values.
MASTERCLASS 3:
SOCIAL MEDIA CONVERSATIONS THAT CONNECT
The online conversations that we have are an underused resource for building our online presence. This module helps you design a strategy for using the social side of social media so it grows your practice.
MASTERCLASS 4:
CONNECTING WITH SELF LEADERSHIP THROUGH SOCIAL MEDIA & MARKETING
Working on social media, developing our online marketing, and being entrepreneurs and business people, activates Parts within our inner system. Using the Internal Family Systems model of Self Leadership, this module helps you use the experience of navigating the online world to grow personally as well as professionally.
MASTERCLASS 5:
SEAMLESS SYSTEMS FOR MAXIMISING GREAT CONTENT
One of the keys to success for increasing your online presence whilst running a busy practice is setting yourself up for seamless content creation. This module explores how to set yourself up to create content with more ease and share it in a way that maximises connection.
MASTERCLASS 6:
LAUNCHING PSYCHOLOGY PRODUCTS ON SOCIAL MEDIA
Commercial approaches to launching on social media don't necessarily fit with psychology practices. The lessons in this module come from many years of trying, failing, training again, succeeding, and over time honing our approach to launching psychology products.
MASTERCLASS 7:
SCALING UP YOUR SOCIAL MEDIA PRESENCE WITH PARTNERSHIPS
When it comes to scaling up your presence online, it is also important to think about the range of growth opportunities that are possible.
Through effective partnerships, you create value that reaches into the future by scaling up your reputation and helping your practice be more sustainable over time.
EXCLUSIVE: THE PSYCHOLOGIST'S 90 DAY CONTENT STRATEGY GENERATOR
We built this exclusive tool to help you create a content plan that connects you meaningfully with the people who are trying to reach you- and it works!
So many content planners are not even adapted to psychologists in private practice, but this tool allows you to create a content plan that is specific to your unique practice.
Here's what you get in The Regenerative Marketing Academy
1. Introduction to The Regenerative Marketing Academy
2. Step-by-step video course content with timestamps.
3. Workbooks and checklists for each module.
4. A downloadable copy of The Psychologist's 90 Day Content Strategy Generator tool.
5. Ongoing help from Wendy and the Inspiring Psychology Practices community.
6. 30-day money back guarantee.
The Psychologist's 90 Day Content Strategy Generator
How does it work?
Watch the video to learn how The Psychologist's 90 Day Content Strategy Generator works.
GET ACCESSPhase 1: The Foundations for Connection
You'll learn the methods to discover your psychology practice niche. Then we walk you through a framework for incorporating familiar psychology models into your practice marketing to help you build real online connection with your clients and partners.
Phase 2: Build Safety and Growth
We show you how you can reformulate your relationship with the online world, so it becomes a place where you can feel safer and grow. Then we help you build a content creation system so you can harness your creativity without being overwhelmed.
Phase 3: Applied Skills for Connection
You'll learn how to put your skills to use testing and launching psychology products, and scaling up your presence using partnership.
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