Which Idea Is Worth Developing?

How to decide which idea is worth your your time and energy

Free Online Workshop

Your notebooks are full of ideas. Time to find the best one to jailbreak!

Maybe it’s a new service. A programme. A different client group. Corporate work. A group. A product. Or that idea you scribbled down six months ago and keep finding yourself thinking about when you’re supposed to be doing something else.

The problem is rarely a shortage of ideas.

The problem is that several of them may be genuinely promising, while your diary, energy levels and bank account remain stubbornly finite.

It makes sense that choosing one can feel surprisingly high stakes.

What if you spend months developing it and nobody wants it? What if you take time away from work that is already paying you? What if Idea B turns out to have been brilliant while you were off gallivanting with Idea A?

Quite reasonably, you try to get more certain before you commit.

You research. You think. You compare. You ask people. You keep seventy-four-thirty-million tabs open in another browser window.

And sometimes you end up knowing quite a lot more while still having absolutely no idea whether to go for it.

Practitioners who stay in this loop can spend month or years stuck in the thinking space, before they get to watch others with less expertise suddenly have a similar idea and bring it to an excited world.

So how do you decide which idea is actually worth a proper shot?

Join Wendy Kendall for a 75 minute workshop in which we will get under the bonnet of one of your own practice development ideas.

You’ll look at what you’re waiting to know, whether it is actually possible to know it yet, and why some apparently sensible ways of making these decisions can keep a good idea languishing in a notebook for years.

Bring an idea. We'll see what's keeping it stuck. 

FREE ONLINE WORKSHOP FOR PSYCHOLOGISTS AND PSYCHOLOGICAL PRACTITIONERS 

Which Idea Is Worth Developing?

How to decide which idea is worth your time and energy

Hosted by Wendy Kendall.

Recording also available. Sign up today.

When choosing an idea gets weirdly difficult

You might recognise some of these questions:

  • Should I develop the idea I’m most excited about, or the one that looks easier to sell?
  • How on earth am I supposed to know whether people will want this before I've made it? 
  • What if I spends loads of time and money on it and it goes nowhere? 
  • Could I explore several thing, or am I just avoiding choosing?
  • Surely I should have more clarity than this now??? 

These aren't silly questions.

Developing something new takes time, energy and often money. It can affect your income, professional identity and what your working week actually looks like.

So of course you want to make a decent decision.

But if you’ve been researching, thinking and talking about an idea for months and still don’t feel able to back it, it’s worth asking:

What if another round of thinking isn't going to solve this?

 That is what we’ll examine in this workshop.

Bring one of your ideas. Let's poke it a bit.

This is a practical workshop.

Bring a practice development idea you’re considering, or one of those decisions you have somehow managed to revisit fourteen times without actually resolving.

Through a guided diagnostic exercise, we’ll look at:

  • What is actually keeping your decision stuck.
  • What you are trying to know before uou give the idea more time. 
  • Whether you are asking questions the idea can answer at this stage.
  • What information would genuinely help you to evaluate it.
  • How you might learn more without feeling like every experiment is a binding contract with your future self.

You do not need a polished idea, a business plan, a niche statement or a 47-slide deck. And I’m not going to make you share what your idea is publicly. You can still keep it under wraps. 

Half-formed ideas are fine.

In fact, half-formed is kinda the point. 

Who is this workshop for?

This workshop is for psychologists and other highly credentialed psychological practitioners who are full of ideas about how they could transform the way they help clients, but are thoroughly fed up with the same things on repeat while their brightest ideas languish in a notebook.

Perhaps you have several ideas competing for attention.

Perhaps there’s one idea you keep coming back to.

Or perhaps you know you have a lot more in you professionally, but translating that into an actual piece of well paid work has proved annoyingly difficult.

Bring the ideas you’ve been wrestling with.

We’ll find out what it would take to get it out of the notebook and into serious consideration.

 

About Wendy

Wendy Kendall is a Chartered Occupational and Coaching Psychologist and founder of The Psychology Practice Accelerator®. She works with experienced psychologists to turn their experience, expertise and ideas into valuable work of their own.

FREE ONLINE WORKSHOP FOR PSYCHOLOGISTS AND PSYCHOLOGICAL PRACTITIONERS 

Which Idea Is Worth Developing?

Your notebooks are full of ideas. Time to find the best ones to jailbreak.

Hosted by Wendy Kendall.

Recording also available. Sign up today.