A FREE PODCAST SERIES FOR PSYCHOLOGISTS

Private Practice in the WTF Era

If private practice feels harder, less stable, or less rewarding than it used to, you’re not imagining it. Referrals are shifting, marketing feels hollow, and so much of the business best practices we’ve relied on feel increasingly out of step with what’s actually happening. This 6-episode series explores why, and how we can respond thoughtfully.

6 episode. Series launches 24th February 2026. Delivered to your inbox.

HONEST RECKONING

Something has shifted. And we all feel it.

You wake up, see the news, then open your diary full of back-to-back 1:1s. You scroll past marketing advice still selling certainty, stability, and dream-life narratives, and something about it feels deeply jarring next to what’s actually happening in the world.

It’s not just the volume. It’s the disorienting split between “business as usual” and the reality our clients are bringing into the room. Rising inequality. Fraying social and economic systems. Collective uncertainty. And we’re supposed to… post a reel about it?

We’re not bad at business. We’re working with business, practice, and psychological models that were never designed for what clients are bringing now, or for what the world needs from us now.

Most business advice for psychologists treats this era like 2019 with worse algorithms. It isn’t. And we know it. We can feel it every time we see ads telling us to “niche down” or “create a high-ticket offer.”

This podcast series is for psychologists who are done pretending it all makes sense, and ready to explore what a redesigned practice could actually look like for the era we’re in.

THE SERIES

6 Episodes. No pretending it’s business as usual.

Each episode connects what we’re feeling to what’s happening structurally, and explores how we can respond thoughtfully.

Episode 01

WTF Is Happening in Private Practice in 2026

And Why You’re Not Imagining It

Referral patterns have shifted, the economics of 1:1 work have changed, and the job market isn't the safety net it once was. This episode unpacks what's actually driving it, because understanding the problem clearly is where any useful response has to start.

Episode 02

Why Your Referrals Are Down

And How to Redesign Your Offer Suite to Respond

Insurance companies are bringing things in-house. Platforms are undercutting on price. Anyone can offer 'weekly therapy.' And meanwhile our clients are dealing with things that a standard 1:1 offer was never designed to hold. This episode is about why income is under pressure, why the answer isn't 'market harder,' and what a practice built around your distinctive strengths actually looks like.

Episode 03

Burnout, Bore-Out, and the 1:1 Treadmill

That’s Trapping You

You can be completely overworked and completely under-stimulated at the same time. Back-to-back clients all day, and still this nagging feeling that your best thinking is going unused. That's what happens when a practice is structured around selling hours rather than using what you're genuinely brilliant at. This episode is about why the model produces this, and what a differently designed working life could feel like.

Episode 04

The Disorienting Split

And Why Business-as-Usual Advice Is Gaslighting

That exhausting split between what's happening in the world and what business advice tells us to focus on. Why so many of us feel like we're living in different realities depending on the hour. And what it looks like when your practice is designed to feel coherent with the world you're actually living in.

Episode 05

What You’re Actually Up Against

And Why You Need a Different Strategy

Coaches are stepping into the space psychologists should be leading. Commoditisation is squeezing the rest. And the practitioners who don't redesign now will still be on the treadmill in five years wondering what happened. This episode is about what's actually at stake, and what opens up for those of us who move

Episode 06

Safe Base, Brave Practice: Your Map

For Redesigning Practice in the WTF Era

This is the redesign. What a practice looks like when it's built around your distinctive strengths rather than someone else's template. How financial stability and meaningful work develop together, not in sequence. And an invitation to do this work alongside other psychologists in a live five-day sprint.

Be first to hear when the series launches

The series launches on 24 February 2026. Sign up now and you’ll receive Episode 1 the moment it drops, then each subsequent episode as it releases, plus a practice design assessment to help you see where you actually stand.

No spam. Just honest content for psychologists who can sense the writing on the wall. Unsubscribe any time.

IS THIS FOR YOU?

This series is for psychologists who…

Feel like their practice isn’t working the way it should anymore, and suspect the problem might be bigger than just their individual situation

Feel that disorienting split between “business as usual” advice and the complexity we’re all navigating in our work, our communities, and the wider world

Are burnt out, bored out, or buzzing with ideas but stuck on the 1:1 treadmill without knowing how to step off it

Know they’re underutilising their training, lived experience, and distinctive perspective, but can’t yet see how to translate that into a practice that sustains them

Sense that who they’re becoming as a psychologist is shifting, and want to build a practice that reflects that evolution rather than holding them in place

Want to build something regenerative: a practice that gives back to them, their clients, and their communities, not just another model that extracts

A note on what this isn’t

This isn’t “stay positive” bypass content. This is honest reckoning with what’s breaking, paired with a strategic, systems-informed response. If you want someone to tell you everything’s fine and you just need better reels, this won’t be your cup of tea.

YOUR HOST

Wendy Kendall, C.Psychol AFBPsS

I’ve been studying how systems fail and how we can build more resilient systems for 30 years. My master’s thesis examined how executive teams took companies to the edge of failure and then recovered. I built a global talent development practice preparing leaders for VUCA complexity, and then watched it all collapse anyway when the reality of the pandemic hit.

That disillusionment led here: to the realisation that regenerative microbusinesses can hold what large organisations can’t. For the past eight years, I’ve worked with psychologists through The Psychology Practice Accelerator (TPPA), helping them build practices that sustain them, not just financially but in terms of energy, meaning, and room to grow.

What psychologists say about working with Wendy

“TPPA gave me the confidence to go for it. Four years later we have created exactly what we hoped for.”

— Romy Sherlock, Psychologist

“I am much happier in my work, and I am much less emotionally drained at the end of the day.”

— Dr Wendy Bowley, The Midlife Psychologist

“TPPA has helped me develop a more confident voice to define and invite the work I most love doing. The work of my practice is much more meaningful for me.”

— Dr Lisa Morgan, Psychologist

“I took ideas and motivation and shaped it into something that became a business I now feel quite proud of.”

— Dr Amber Johnston, Psychologist

Our practices don’t exist in 2019 anymore. Let’s redesign them for now and the future.

Six episodes exploring why private practice feels so much harder right now, what's actually driving it, and what we can do about it. It's a private podcast, so we'll send each episode straight to your inbox.

The series launches 24 February 2026. You’ll receive Episode 1 the moment it drops, then each episode as it releases. Plus a free practice design diagnostic.