The practice model we inherited wasn't designed for this moment.

Everything that used to work in private practice, steady referrals, predictable income, the 1:1 model as safe bet, is shifting. And most business advice treats this era like 2019 with slightly worse algorithms.

It isn't 2019. We know it every time someone tells us to "just niche down" or "create a high-ticket offer" as if the ground isn't moving underneath all of us. The disconnect is real. The advice IS inadequate for the times.

We're not bad at business. We're working inside a practice that was never designed for what the world actually needs from us or for what we need from our practices.

Meanwhile, some of our peers are already redesigning. They're getting the coaching contracts, the consulting gigs, the strategic partnerships. They're working in ways that give them life, rather than drain it.

Not because they're smarter or more qualified, but because they named their distinctive edge and designed offers in ways that fill their cup first.

Who's running this?

Wendy Kendall, C.Psychol AFBPsS

I'm Wendy Kendall, C.Psychol AFBPsS, an occupational and coaching psychologist with nearly 30 years of studying how organisations and practices fail, and how they can be redesigned to bring life back to the people inside them.

I've built and rebuilt private practices across three countries, through economic crashes, relocations, and the kind of disillusionment that either breaks you or lights a fire. It lit a fire in me!

Since 2018, I've worked with hundreds of practitioners, through TPPA, our practice accelerator programme, through coaching and courses, helping them to develop distinctive practices, portfolio careers, and leadership roles that feel like they're finally more than repaying the time and effort it takes to run them. 

Is this sprint for me?

This is for us if we're...

Experienced psychologists or people professionals feeling the squeeze of the 1:1 treadmill, burnt out, bored out, or under-utilised.

Sensing that the practice model you've landed with inherited doesn't fit what clients are bringing anymore, or what the you actually needs from from your practice.

Ready to redesign, not just tweak, how you work, earn, and show up as practitioners in the WTF Era.

Open to doing this alongside peers who 'get it', rather than on your own with self-help-book business advice.

This probably isn't the right fit if...

You're looking for a "practice in a box", cookie-cutter templates and someone else's model with our name on it. This sprint is about breaking free of the box of how private practice has always been done.

You're not willing to do your own thinking. Your distinctive edge has to come from you; nobody else can name it for you.

Common questions