Deep experience of psychology, practice and business. 

I have spent 30 years as an occupational and coaching psychologist and 23 years in private practice, establishing a six-figure global talent development practice in two countries and co-leading a seven-figure consultancy across Europe and the Nordics. For the past eight years I have worked closely with practitioner psychologists, so I understand both the professional realities of this work and what it takes to turn distinctive ideas into work that people understand, value and pay well for.

A regenerative approach that does not force you into someone else's model.

I do not start with a standard business model, or an inherited idea of what a psychologist’s practice should look like, and try to fit you into it. We look at the expertise, patterns and possibilities already present in your work, then test them against the outside world. Is there a meaningful problem? Do people care enough to act? Is there a credible route to clients or buyers? And is there enough evidence to justify investing more of your time and energy?

An idea that sells but recreates work you do not want is not a good outcome.

A method that consistently transforms practices

Since stepping into this space in 2017, I've coached hundreds of practitioner psychologists and therapists of all backgrounds. Many have built thriving multi-offer practices, stepped into leadership roles, stabilised their income, or revitalised their work after burnout, illness, parenthood or disillusionment. My clients consistently say things like:

“I didn’t know my practice could ever feel like this.”

“You helped me see possibilities I couldn’t see for myself.”

"Other psychologists haven't been able to capture my vision, and tried to limit what I could do. Your session was the best thing I did in terms of making sense of what my practice would be"

Seeing what is hard to see from inside your own practice.

I love helping practitioners see the brilliance in themselves that they’ve long forgotten or minimised. My clients tell me I have an amazing way of turning complexity into clarity, doubt into grounded action, and helping them see possibilities they could not see for themselves.

Clarity is developed in partnership with you 

You do not need to arrive with the answer. Often the challenge is that you have several credible possibilities and cannot pursue all of them.

I am listening for the through-line beneath what can feel like unrelated ideas, and for the signals that tell us which possibilities deserve more of your attention. We can then give the strongest ones enough shape to take into the real world, learn from what happens and make better decisions from evidence rather than trying to achieve certainty unnecessarily early.