The Practice Accelerator for Psychologists Ready to Expand into Corporate Work
Transform your practice with a scalable offer suite for business clients.
Become the trusted organisational partner without losing touch with your values or identity as a psychologist.
You’re trained. You’re credible. Your practice is thriving.
But something’s off.
You want to scale, without selling out.
You’re ready to lead strategic change inside organisations, not just facilitate interventions.
Instead, you’re still stuck in 1:1.
The courses don’t fit. The funnels feel off.
And credentials alone aren’t opening the right doors.
You’re a Nearly‑There Visionary.
Close, but not yet positioned as the partner they build with, not just bring in.
This is where TPPA Executive comes in.
We help you evolve from a high-performing practitioner to a strategic advisor who shapes culture, leadership, and performance at scale.
You’ll design a flagship offer and full corporate suite that sells and scales.
You’ll build a business case that gets budget, not just applause.
You’ll create assets that open internal conversations and build real traction.
And you’ll grow within organisations, not just bounce between gigs.
This is our Corporate Partnership Model.
It’s how you go from being considered… to becoming essential.
Welcome to
The Psychology Practice Accelerator® Executive
A 6-month accelerator for psychologists ready to:
- Build a high-value, psychology-led corporate offer suite
- Reposition themselves as strategic partners to leadership teams
- Translate psychological expertise into scalable, sellable services
- Design a business model that creates more income, more influence, and more energy not less
It’s not generic business coaching where you need to add the clinical twist.
It’s strategic evolution of your identity as a psychologist led by someone who’s walked this path, speaks your language, and has helped hundreds of psychologists build impactful businesses.
What Makes TPPA Executive Different?
✔ Built by a business psychologist for psychologists.
This isn’t generic business coaching content. It’s led by Wendy Kendall, Chartered Occupational & Coaching Psychologist with 29+ years of experience in international consultancy, programme design, and corporate systems change.
✔ Ethical. Strategic. Psychology-led.
We’re not teaching you to game LinkedIn or write smarmy copy. We’re teaching you how to build corporate-facing offers that create long-term impact and get paid well for it.
✔ You don’t become someone else. You become more yourself.
This isn’t about abandoning your identity as a psychologist to become a corporate 'goo-roo'. It’s about elevating what you offer so that you’re no longer explaining what a psychologist can offer, but being asked to come in and deliver it.
Why Many Psychologists Struggle to Land Corporate Partnerships.
It's rarely about lack of skill, credibility or care. More often, it's about working from the wrong assumptions. Let’s clear up a few of the most common ones:
MYTH: 'If I highlight my evidence base, organisations will trust me.'
TRUTH: Businesses will trust you more when you can articulate commercial value, not just cite research. Evidence matters, but outcomes matter more.
MYTH: 'Slick marketing is the key.'
TRUTH: Strong positioning, clear packaging, and internal relationships open doors. Not reels. Not hashtags.
MYTH: 'Focusing on corporate work means selling out.'
TRUTH: When done with intention, it’s the most scalable, sustainable and values-led way to grow your impact.
TPPA Executive helps you move forward with a clear, confident, and commercially aligned path. One that honours your professional identity and expands your practice into spaces that need your expertise most.
What You'll Build in TPPA Executive
The offer that gets sponsors.
Too many psychologists are invited to give well-being talks or workshops for exposure but those offers don’t lead to real influence or income. You need a high-value, strategic offer that gets you sponsorship from senior decision-makers not just airtime with staff.
A corporate offer suite that leads to repeat business.
Once you’re positioned as a strategic partner, businesses will ask what else you offer. A smart, scalable suite lets you serve multiple needs across an organisation without overextending yourself or reinventing the wheel each time.
Stop sounding impressive. Start being irresistible.
This is about articulating your offer in a way that makes decision-makers see why you belong at the table. Learn how to frame your expertise as a business-critical solution, not just a helpful intervention.
Position your work as a commercial asset.
You’ll go beyond quoting research and learn to build an internal case for change that resonates with leadership. From budget justification to post-programme ROI analysis, you’ll have the tools to back your impact with data and win serious buy-in.
A sales pathway that builds reputation.
You’ll learn how to build credibility in the right rooms, create referral networks that compound over time, and open doors through business development strategies that suit your strengths.
Executive presence to land big opportunities.
Build the credibility, confidence, and leadership style that gets you taken seriously in boardrooms and decision-making spaces. You’ll walk, talk, and operate like a strategic leader.
What We Cover Inside
Inside TPPA Executive, you’ll get everything you need to:
1. Build the Business Case That Gets HRDs to Say “Yes”
2. Sell the Offer That Gets You Sponsored
3. Build a Signature Suite That Stops You Leaving Money on the Table
4. Connect with the People Who Can Actually Hire You
5. Create the Digital Assets That Sell You When You’re Not in the Room
6. Build Visibility That Commands Respect, Not Attention
7. Confident Commercial Conversations
How You'll Be Supported:
Where Strategy Meets Concierge-Level Attention
6-Month Expert Led Curriculum
A comprehensive roadmap covering every aspect of building a profitable business-facing psychology practice from positioning and pricing to strategic selling and corporate delivery.
Private Consultations with Wendy
Refine your messaging, shape your offer suite, and unblock your path in 1:1 sessions grounded in Wendy’s 29 years of experience helping global organisations translate psychological insight into commercial value.
Monthly Offer & Visibility Labs
Hands-on workshops where we shape, test, and strengthen your offers, messaging, pitch decks, and proposals so you can approach conversations with businesses feeling confident, clear, and compelling.
Quarterly Strategic Planning Intensives
Every 90 days, we zoom out, review progress, and refocus on what actually moves the needle. These intensives help you lead your business like a CEO, not a burned-out practitioner, and make this your breakthrough year.
Insider Masterclass Series
This is a curated cohort of psychologists who are leading high-impact work in corporate, public sector, executive coaching and systems change. These are intimate, behind-the-scenes conversations you won’t hear on social media, sharing what it really takes to build influence and impact in organisational settings.
Executive Coaching + Leadership Psychometrics
Work 1:1 with Wendy using tools like Hogan and Strengths Profile to develop the clarity, presence, and leadership style that senior decision-makers trust. This is how you move from expert to an essential business partner.
Templates & Tools that Save You Hours
From the Offer Architecture Canvas to ROI calculators and business case frameworks, you'll get plug-and-play tools that help you design, price, and present your services like a seasoned pro without starting from scratch.
Private WhatsApp Cohort for Ongoing Momentum
Stay connected with your cohort between sessions for accountability, encouragement, and real-time support so you never feel like you're building alone.
What You Won't Find Here (For Good Reason)
✖ It’s not a done-for-you course or downloadable template pack
✔︎ We guide you to build the business that reflects your expertise and insights, not someone else’s formula.
✖ It’s not a mass-market programme
✔︎ We cap the cohort at 12 because deep work takes space, and you deserve real support, not digital crowd control.
✖ It’s not just about making more money
✔︎ Yes, we want you to earn well. But the outcome here is even bigger: commercial confidence, strategic relevance, and a business that builds a legacy.
Insider Masterclass
Special Guests
Dr Liz Gillett – Partnering with the Public Sector
Learn from Dr Liz Gillett, who brings decades of experience working with local government and public bodies at a strategic level. She’ll share what it really takes to win trust, navigate complex systems, and design psychology-informed programmes that land in a policy-driven world.
Sarah Engelbrecht – Strategic Corporate Influence
Chartered Occupational Psychologist and Global Executive Sarah Engelbrecht shares what it takes to operate as a strategic advisor in corporate environments beyond “wellbeing.” You’ll get a behind-the-scenes look at how to position yourself with credibility, navigate complex politics, and make your work commercially relevant at scale.
Dr Katja Windheim – Your Practice and Your Money Psychology
Dr Katja Windheim brings insight into the unspoken dynamics of money in psychology-led businesses. Her session explores the beliefs, behaviours, and blind spots that shape your earning potential so you can build a business that’s not just successful, but financially sane and self-sustaining.
Wendy Kendall – ROI Metrics That Set You Apart
In this session, Wendy Kendall unpacks the metrics that matter most when selling to organisations. You’ll learn how to establish Return On Investment for your programmes, use data to drive decision-making, and differentiate yourself in a market where “impact” often remains unmeasured and undersold.
Also in the Insider Masterclass Series:
You’ll also hear from psychologists doing impactful, strategic work in the business and public sectors. Topics include:
-
Working with Local Government Clients
-
Building Strategic Connections on LinkedIn
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Contract Negotiation for Organisational Work
-
The Psychologist as Non-Executive Director
These sessions offer practical insight from those operating at the front lines of organisational change beyond what’s shared publicly or on social media. We’re selecting contributors who’ve walked the path so you learn from experience, not just theory
Why TPPA Executive? Why Now?
A little backstory
I’ve been running The Psychology Practice Accelerator for 8 years now (how?!), and it’s been an incredible ride helping practitioner psychologists get off the 1:1 treadmill and build regenerative practices.
I’ve worked with hundreds of brilliant people, some just starting to diversify their practices, some already getting into corporate work but still piecing it together.
I love both. But I’ve learned this:
Each of those practitioners needs a different kind of container to take their practice to the next level.
Here’s what I haven’t talked much about until now:
Before the pandemic, I was flying. My favourite corporate programme, the one I’d poured everything into, had just been picked up for global rollout across a multinational company.
Happy Days.
Then, well… 2020.
We pivoted. Built TPPA to meet the sudden huge demand. Grew it. Loved it. And in the background, I kept running my corporate work quietly through my network.
When I added the Selling Psychology to Corporates masterclasses into TPPA last year, I realised I’d been composting nearly three decades of insight and experience. Building and delivering global programmes. Coaching people to build their own offer suites. Helping them stop to leaving money on the table and start leading board-room conversations.
And I saw the same pattern playing out again and again with great psychologists in private practice:
- 'Exposure' gigs that don't lead to long-term work with companies.
- 'Middlemen' taking the big fee and handing out peanuts to psychologists who just provided epic value to their clients.
- HR teams that never followed up even though they said they loved the workshop.
- Psychologists still being seen as “academic” or “too clinical”.
- Corporate budget holders buying vague pseudo-psychology dressed up as strategy but leaving the psychologists in the cold.
- And a lot of brilliant people shrinking their practices to fit into the latest trendy management fad.
No more. We're leaving too much money on the table and not creating the system-shifting impact that's possible working at scale in companies. It's time to change that.
What You’re Really Getting from this Programme
- A complete business transformation grounded in real psychological insight, not start up gimmicks.
- A clear, confident way of operating that reflects your seniority and credibility.
- A compelling offer suite with pricing that matches your value.
- Messaging that speaks to decision-makers and positions you as a peer, not a provider from the pool.
- Strategic clarity about where you fit and how to lead with commercial relevance.
- The ability to walk into a boardroom and own your space as trusted advisor.
- And a network of brilliant, thoughtful psychologists who are done playing small
“I love the sound of this…
but am I ready?”
Let’s make it easy. Here’s how to know if TPPA Executive is the right next step for you:
This is for you if:
✔︎ You’ve built a strong clinical or specialist reputation and now you’re ready to translate that into meaningful, scalable work with businesses.
✔︎ You’ve already explored other formats (groups, workshops, maybe even B2B contracts) and know you’re sitting on something bigger, you just need the right strategy to shape and sell it.
✔︎ You’ve been in private practice for a while, and you’re no longer interested in “more of the same”. You want a business model with more reach, relevance, and reward.
✔︎ You’re done tweaking around the edges and ready to do the deep, strategic work to reposition yourself as a trusted partner to organisations.
✔︎ You don’t just want more income, you want more clarity, confidence, and credibility as a commercial leader in your field.
This isn't for you if:
✖ You’re brand new to business and haven’t yet built momentum with clients, referrals, or a defined area of expertise.
✖ You haven’t yet built traction in your clinical or specialist area.
✖ You’ve never experimented with different service formats (e.g. workshops, group programmes, consultancy) and are still finding your feet.
✖ You’re still developing your positioning or voice as a practitioner.
✖ You're seeking a quick fix via 'funnels' vs a sustainable, partnership model.
✖ If things don't succeed right away, you might quit.
✖ You’re expecting a plug-and-play solution, rather than in-depth guidance to build a business that’s truly yours.
✖ You expect results without showing up for the hard, strategic decisions.
What's Included
TPPA Executive
A 6-month high-touch accelerator to design, position, and sell a scalable corporate offer suite backed by psychology, commercial strategy, and personalised support.
✔︎ 6-month strategic curriculum Covering positioning, offer design, pricing, business case building, strategic selling, and executive identity work.
✔︎ 3 x Private Sessions with Wendy Kendall Tailored support to refine your thinking, offers, and positioning with someone who’s been there.
✔︎ Monthly Offer & Visibility Labs Live workshops with Wendy to shape messaging, pitch assets, proposals, and pricing until they feel solid.
✔︎ Quarterly Strategic Planning Intensives 90-day planning sessions to track progress, recalibrate, and stay on course for revenue and visibility growth.
✔︎ Insider Masterclasses Insightful, off-the-record conversations with psychologists doing real commercial work in corporate, public, and leadership spaces.
✔︎ Executive Coaching + Leadership Psychometrics Includes Hogan Flash Profile and Strengths Profile, with tailored feedback to build boardroom presence and influence.
✔︎ Templates + Tools That Save You Hours and Earn You Thousands: Offer architecture canvas, ROI calculators, pricing frameworks, internal pitch decks, and more.
✔︎ A Repeatable Sales and Visibility System No funnels, no heavy content grind just a clear, relationship-led pathway to trusted partnerships and consistent revenue.
✔︎ Private WhatsApp Cohort Ongoing support, daily accountability, and peer connection to keep momentum between sessions.
✔︎ High-touch, Small Group Container (max 12 participants) Real-time coaching, personalised feedback, and depth over noise.
✔︎ Access to our weekly Office Hour and Daily Co-Working Sessions Regular touch points to stay focused, connected, and unstuck.
✔︎ Ethical, Psychology-Led Business Strategy This is evidence-informed, commercially credible practice-building without selling out or scaling chaos.
Final Thought
You’re not “just a psychologist or therapist.” You know that even though you love psychology.
You’re not chasing relevance, you’re ready to define it.
You’re a highly trained, deeply experienced psychologist standing at the edge of your next evolution. You’ve seen what’s possible. Now it’s time to lead.
You don’t need another credential.
You need a strategy.
You need structure.
And you need the identity shift that moves you from expert to trusted corporate partner.
You’re ready.
Let’s position you where you belong, as a strategic voice shaping the future of work.