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Private Practice in The WTF Era

Private Practice in The WTF Era

Hosted by: Wendy Kendall

If private practice feels harder, less stable, or less rewarding than it used to, you’re not imagining it. Referrals are shifting, marketing feels hollow, and so much of the business best practices we’ve relied on...

All Episodes

Episodes

Episode 06 Safe Base, Brave Practice: Your Map

Safe Base, Brave Practice: Your Map For Redesigning Practice in the WTF Era This is the redesign. What a practice looks like when it's built around your distinctive strengths rather than someone else's template. How...
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Episode 05 What You’re Actually Up Against And Why You Need a Different Strategy

What You’re Actually Up Against And Why You Need a Different Strategy Coaches are stepping into the space psychologists should be leading. Commoditisation is squeezing the rest. And the practitioners who don't...
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Episode 04 The Disorienting Split And Why Business-as-Usual Advice Is Gaslighting

The Disorienting Split And Why Business-as-Usual Advice Is Gaslighting That exhausting split between what's happening in the world and what business advice tells us to focus on. Why so many of us feel like we're...
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Episode 03 Burnout, Bore-Out, and the 1:1 Treadmill That’s Trapping You

You can be completely overworked and completely under-stimulated at the same time. This episode names that combination, burnout and bore-out running alongside each other, and traces it back to where it actually comes...
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Episode 02 Why Your Referrals Are Down

Episode 02 Why Your Referrals Are Down And How to Redesign Your Offer Suite to Respond Insurance companies are bringing things in-house. Platforms are undercutting on price. Anyone can offer 'weekly therapy.' And...
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Episode 01 WTF Is Happening in Private Practice in 2026

Episode 01 WTF Is Happening in Private Practice in 2026 And Why You’re Not Imagining It Referral patterns have shifted, the economics of 1:1 work have changed, and the job market isn't the safety net it once was. This...
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