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S1E7 A Simple Marketing Rhythm: The Essential Marketing Strategy for Psychologists and Therapists

Welcome to Episode 7 of the Inspiring Psychologists Podcast, where the focus is on breaking the mold of private practice. In this episode, host Wendy Kendall, a psychologist and private practice coach, delves into the thorny issue of marketing. While there is a plethora of content available on marketing, Wendy highlights the need to strike a balance between marketing and the various roles psychologists play in their practices.

Wendy introduces the concept of creating a simple marketing rhythmā€”a stripped-down version of marketing that fosters a sense of safety, connection, and visibility. She emphasises the importance of marketing as psychologists and therapists, not only to help as many people as possible but also to communicate our unique perspectives and make a positive impact.

The episode discusses how traditional marketing approaches may not align with the transformational relationships that psychologists strive to build with their clients. Wendy challenges negative messages around visibility and addresses the vulnerability associated with marketing and being visible online. She highlights the need for psychologists to be present in the online space and contribute their informed perspectives.

Drawing from the occupational psychologist perspective, Wendy acknowledges the demanding nature of private practice and the need to switch between various roles throughout the day. Visibility and marketing can feel challenging, given the vulnerability involved and the uncontrolled nature of the online world. However, Wendy proposes a shift in mindset, viewing marketing as an extension of psychologists' existing skills in connecting, sharing, and having conversations.

The episode concludes with Wendy introducing the three core elements of effective connection-based marketing: conversations, sharing content, and connecting with others. She offers a carousel of prompts to guide psychologists in creating engaging content for social media and emphasizes the importance of inviting people to connect as a natural next step in building relationships.

Overall, this episode encourages psychologists to embrace a simplified marketing rhythm that aligns with their values and fosters authentic connections in the online space. By leveraging their existing skills and focusing on conversations, sharing, and connecting, psychologists can enhance their visibility and make a positive impact on a larger scale.


About Us:

"Inspiring Psychologists: Breaking the Mould of Private Practice," is a podcast dedicated to sharing the inspiring stories of psychologists and therapists who are pushing the boundaries of traditional private practices and making a lasting impact on the mental health landscape.

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Carousel of content prompts in the show notes, designed to help you create engaging content for social media: Download here

The Psychologistā€™s Marketing Academy

Our Regenerative Marketing Framework

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