Clarify Your Message

One of the marketing phrases I love is: “If you confuse, you lose” – @donmilleris How we can strengthen our marketing in a very simple way?

This is a quote from one of my favourite marketers, a guy called Don Miller, and his whole *thing* in marketing is focused on clarifying your message (you could say, it’s one of his ‘chapters’).

We really need our communication to be very clear for people, and very clear in our marketing for the people that we serve in terms of how we can help them.

I have mentioned in the past the importance, as psychologists, of ‘providing clarity and voicing reality.’ This is one of those cornerstones of clarifying your message but, Don Miller’s point here is, the clearer you can be in your messaging, the better your marketing will work.

No matter the technology, the platform, the gizmos, the SEO (search engine optimisation.) All that is required is to be clear in your message. Miller also says, ‘Don’t be cute or clever. Be clear.’

I find this is a good way to screen my messages. Am I being cute or clever at the expense of clarity?

Clarity wins every time.