The idea of "niching" your business is one that's been well-worn by marketers and consultants alike. It's often presented as an essential step in the process of growing a brand, and it has become such an ingrained part of the way we talk about marketing that we often don't even question it...
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Stuck on Private Practice Niching? How to find your flow in your practice niche.
Oct 22, 2024
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I know many of you have been struggling with the concept of "niching" in your private practice. You've likely been told that you need to carve out a specific niche, to become the go-to expert for a particular problem or population.
But something about this approach doesn't sit right, does it? It...
