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Regenerating Life in Your Psychology Practice: Rebuilding the Common Good for Ourselves and Our Clients marketing private practice psychologists Oct 22, 2024

As a psychologist, I’ve often found myself caught in the relentless cycle of giving—pouring my energy into my clients and their needs. Over the years, I’ve come to realise that to maintain my effectiveness and well-being, it’s crucial to learn how to resource myself.

This...

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Stuck on Private Practice Niching? How to find your flow in your practice niche. marketing niching Oct 22, 2024

I know many of you have been struggling with the concept of "niching" in your private practice. You've likely been told that you need to carve out a specific niche, to become the go-to expert for a particular problem or population.

But something about this approach doesn't sit right, does it? It...

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Building a Simple Marketing Strategy for Therapists and Psychologists marketing overwhelm Jun 13, 2023

Marketing can be a thorny issue for private practice owners. There is a vast amount of information available on marketing for mental health and private practices, but it can be challenging to navigate and implement.

 

However, marketing is core to what psychologists and therapists do, and it...

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What if niching wasn't a destination but a way of being in your practice? marketing niching Jan 12, 2023
The idea of "niching" your business is one that's been well-worn by marketers and consultants alike. It's often presented as an essential step in the process of growing a brand, and it has become such an ingrained part of the way we talk about marketing that we often don't even question it...
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