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Building a Simple Marketing Strategy for Therapists and Psychologists marketing overwhelm Jun 13, 2023

Marketing can be a thorny issue for private practice owners. There is a vast amount of information available on marketing for mental health and private practices, but it can be challenging to navigate and implement.

 

However, marketing is core to what psychologists and therapists do, and it...

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A Regenerative Marketing Strategy for Psychologists and Therapists May 12, 2023

Maybe you've been wondering where the topsy-turvy world of social media and marketing is taking us, with its effects on clients, communities, and practitioners?

We have been wondering that too?

As psychologists, therapists and coaches, we want to build an authentic presence...

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Breaking Free from the Extractive Business Model: Embracing Regenerative Practices to Grow Your Private Practice. Feb 21, 2023

In today's fast-paced business world, it's common to treat individuals as mere machines and extract the maximum productivity out of each hour. Psychologists and therapists in private practice are not immune to this "extractive business model" that often leads to overwhelm and burnout.

In this...

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Optimise Your Performance: Set Goals & Make Them Happen Feb 08, 2023

As January is now behind us, new year resolutions are maybe fading out of our minds and sticking to our goals can get forgotten. Maybe we’re starting to feel more pressure to stick to goals. Or the thought of even setting goals can be overwhelming so we just avoid them. 

Whether we...

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What if niching wasn't a destination but a way of being in your practice? marketing niching Jan 12, 2023
The idea of "niching" your business is one that's been well-worn by marketers and consultants alike. It's often presented as an essential step in the process of growing a brand, and it has become such an ingrained part of the way we talk about marketing that we often don't even question it...
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Six Ways to Get Off the Overwhelm Loop burnout overwhelm Jan 11, 2023

It's a conversation I've had a hundred times.


The people we work with aren’t short of ideas. They aren't usually short of clients either.

They're most often overwhelmed with both ideas and clients and are stuck in a loop of not knowing where to start.

This is a blog post about how to get out...

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A Private Practice That's Regenerative as Well as Profitable: Taking Care of All the Parts of You. Jan 10, 2023
"I'm so sorry for the download. I just need to get this all out of my head."

And then they take a breath. It's all good, I tell them. I'm here to listen.

Every week, I have coffee chats with psychologists in private practice to discuss how we might be able to support them. I offer...
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Psychology Practice Life: A Guide For Thriving Through a Recession Jan 09, 2023

It's easy to feel demoralised reading the news about economic prospects these days, but there are ways to deal with the uncertainty we are facing. Although it can feel safer, staying still or even reducing our growth plans in our psychology practices can be counter productive during a recession....

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Yes, Psychologists Can Make Money With Online Products. Here's How To Do It Right Jan 08, 2023

Passive income/passive assets/passive products/passive profits – you’ve probably seen this term when it comes to creating online courses and products. They’re a misnomer. No matter how many emails you send, courses you build or membership sites you set up, there will never be a...

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Want to diversify your psychology practiceā€™s products and services? Jan 07, 2023
We know it makes sense, so why do we tend to neglect the power of the group?

There can be a tendency amongst psychologists to imagine that getting one on one help to create psychology products and services is going to be most useful to you. You get someone’s undivided attention on you and...
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3 opportunities for contribution and value creation in our private practice Dec 15, 2022

1 . The beauty of running a private practice is that it gives us the opportunity to create alignment between our own strengths and the needs of those we love to serve.

2. The other opportunity is that we have the power to be change makers and to raise our voices and be activists, especially when...

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Why are psychologists so needed Dec 10, 2022

We, as psychologists, want to be able to help people and we’re in a helping profession. Now, I want to just talk a little bit about the context of our practices. An article from the Guardian outlined the cost of mental illness and we’re looking at, across Europe, 4% of GDP per year...

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