Blog
Passive income/passive assets/passive products/passive profits – you’ve probably seen this term when it comes to creating online courses and products. They’re a misnomer. No matter how many emails you send, courses you build or membership sites you set up, there will never be a time where they don’t...
There can be a tendency amongst psychologists to imagine that getting one on one help to create psychology products and services is going to be most useful to you. You get someone’s undivided attention on you and your prod...
1 . The beauty of running a private practice is that it gives us the opportunity to create alignment between our own strengths and the needs of those we love to serve.
2. The other opportunity is that we have the power to be change makers and to raise our voices and be activists, especially when we...
We, as psychologists, want to be able to help people and we’re in a helping profession. Now, I want to just talk a little bit about the context of our practices. An article from the Guardian outlined the cost of mental illness and we’re looking at, across Europe, 4% of GDP per year being lost to the...
So what’s holding you back?
The question is often, “what will other people think of me if I do things differently?”
If you start to talk about your practice differently.
If you show up differently online.
If you show up differently for clients.
What will other psychologists think about me? And ...
Marketing as a digital arms race’ is so problematic for psychology practices. I decided to train as a certified Storybrand Guide & started Storybrand Guide training yesterday.
Don Miller really hammered home, time and time again, the need for clarity in how we communicate with people who are coming...
One of the marketing phrases I love is: “If you confuse, you lose” – @donmilleris How we can strengthen our marketing in a very simple way?
This is a quote from one of my favourite marketers, a guy called Don Miller, and his whole *thing* in marketing is focused on clarifying your message (you coul...
See your psychology practice as a well stocked library
As psychologists we have a tendency to have an abundance of books anyway – we have a well-stocked library literally and figuratively.
Since we’re experts and because we see a lot of things that are relevant to our profession happening in the w...
Building resources and growing areas of our practice. One of the most important things to do is to consider how it could be possible to serve people in your practice in new ways.
How have people’s needs changed through this disruption and are there new ways in which you can serve those needs?
A wo...
We need to nourish ourselves and our practices by applying an ‘abundant mindset’ – viewing life through a lens of abundance, of fullness, of possibility, and of trust in the goodness of life.
So this is all about Pooling Your Resources. Just like how Harvest Festival used to be at school, it’s amaz...
Rationalising costs is about moving us behind the scenes in our practices into an area that’s at the heart of sustainability. We often think that getting new clients and keeping the sales and marketing side of a practice going is the key to it being sustainable, but sustainability of our practice is...
What does this mean? As psychologists we try and explain the psychology of something, and we end up talking ABOUT the psychology of a situation which can across as a little detached.
Instead we need to put ourselves in our client’s shoes and speak FROM their reality. We need to bring a sense of emp...
